Cafe Branding have their own essential products and guidelines. Designing a full identity plan for a cafe differs than a tech company for instance. Every details counts and matters during design process.
Essential elements include but are not limited to:
Logo Design
Logo design doesn’t have to be limited to a coffee bean for example. There is always room for creativity when creating shapes and symbols.
For your brand’s color palette, you can use a versatile color theme. Not necessarily choosing dark brown, black or dark gray. You can go for a complete different theme as long as you have a story behind it.
Packaging
Even packaging design can be created with new details and creativity. Trends and recent technologies can help build a strong cafe branding a lot. Also, when considering the convenience for customers and knowing more about their requirements matter too. Do they prefer using cup sleeve with specific materials? What size do they prefer to order? Every detail counts during the brainstorming process before moving to the designing phase.
Ads and Menu
Whether digital ads or printed, the same applies for menu design, this is an essential to cafe branding. How to display the menu? The typeface used, the placement of photos against the text, and many more details are highly considered during research and brainstorming phase.
The size of printed ads for instance, have to be big and clear enough for customers to read from afar. Sometimes the text is too small to read or the background is a bit dark which makes it hard for the eye to read clearly.
All of this and more can be discuss during an initial meeting where the client discusses his cafe brand idea with details. Each brand has its own uniqueness.
If you have an idea you would like to discuss, or would like to know more about branding design packages, kindly send us an e-mail: