What is a good branding?
Knowing the fundamentals of branding, the elements, and concepts that make up a full branding will give you a good idea on whether you have a good branding or not.
Below are some important principles to consider when designing your brand:
Visuals:
Visuals include symbols, logo, special characters/mascots, or images that are part of the identity of your brand. Those visuals aren’t random and they should be aligned with the idea of your business.
Colors:
The colors you choose for your business must be coherent and simple. Choose 3-4 maximum colors for your brand with extra tones and shades. That will give you a better understanding on the overall look of your branding with the color palette you created.
Typography:
Choosing a font for your brand will keep it coherent. Having only one font family is necessary to help you write your content. Your logo needn’t be a full text. It can be a symbol, monogram, or a text. For text, there are many text styles that you can adapt for your logo. As a customer, it’s enough for you to know the basic information on typography, lettering, and calligraphy. But as a designer, it’s important to understand the available options and design concepts too.
Your Brand’s Story:
Do you have a story behind your brand? Did you build it based on ideas and goals? It’s important to build a story behind your brand, else the elements within the brand won’t be coherent. You may not notice this at the very beginning of forming your idea but later you will. Especially when you are out in the market and observe other brands. That’s when you’ll see what’s missing in your brand.
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Books and Sources:
– Lupton, Ellen. Graphic Design Thinking: Beyond Brainstorming. New York, New York: Princeton Architectural Press, 2011.
– Budelmann, Kevin. Kim, Yang. Wozniak, Curt. Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands. Beverly, Massachusetts: Rockport Publishers, 2013.