Branding Design
Estilo Branding Plan
Estilo is a Spanish name for ‘lifestyle’. Although currently inactive, but it was a lifestyle brand where designers would design and print them on different products. That includes upholstery, textile, garments, and accessories. It was based in Kuwait with the infusion of different cultures.
The Logo
The idea behind …
The idea behind the logo was simple. I chose a handwriting logo rather than a symbol of heavy typeface. Because the brand’s idea was lifestyle, I thought of something delicate.
The Colors
Color Palette
Magenta was the first color to make it in the color palette. I’m so fond of the color along with gold so I decided to have them as the main colors for this brand. And black to add more professionality.
The Branding Design
The Main Element …
As you can see in the photo on your left hand, I used a flower as the main element for the brand. It does fit with the whole delicacy of the brand. Using light pink does fit with the color palette too.
Packaging Design
Although I didn’t design the die-line of the packaging bags, but I loved the way they look. So after choosing this bag in particular, I started designing the packaging using the flower element, logo design, and colors of the brand.
This branding design was designed by Artista’s founder Anwaar. You can visit her website here: Click here
Artista’s blog posts: Click here